Up x FTL activation

In February 2023 we partnered with Untitled Group to bring Up EA$Y Living Zone to life at For the Love in Melbourne and on the Gold Coast.

The Up inflatables and activation really stole the show and our $1 cones, drinks and slushies made Upsiders feel really special while they were out enjoying the fruits of their hard work in the sun.

FTL was the first activation where we blew-up our inflatable Zap, Up, clouds and palm trees – they really filled the space and looked spectacular! We'd illuminate them from the inside if we used them again.

It was also our first festival, so was a huge learning experience for the whole team.

The amount of planning and logistics that goes into real-world events is massive and this was no different. Between torrential rain on the Gold Coast, engineering certifications and wind-warnings, the festivals were physically exhausting to pull off, but oh so rewarding! During some epic days and nights, the team really pulled together to deliver something that brought our predominantly digital brand smack bang IRL.

Shots from The Spit, Gold Coast

Shots snaps from the Catani Gardens in St Kilda, Melbourne